A New Solution for Publishers to Monetize their Content

IndeXet is a new company that was started by a former Publisher Relations colleague of mine at Factiva, Samuel Leonel. Samuel and his team of engineers in Brazil developed this new service with the goal of turning around the traditional content aggregation model. Instead of an aggregator keeping sixty to eighty percent of the revenue from the sales of content, the publisher can retain the lion's share of revenue, while controlling the price at which articles or other digital media are sold, and the branding, look, and feel of the service.

indeXet is a hosted web ecommerce solution for large and small publishers who need a better way to distribute and monetize their content assets. Here are some of the features:

• Powerful search, content management, and distribution features that can be seamlessly integrated into a publisher’s own website, fully supporting the branding, look, and feel of the site.
• User collaboration and intelligent search features that will enable publishers to monetize not only their current audiences but also to conquer new ones.
• A unique business model that enables publishers to retain the lion’s share of revenues.
• Software-as-a-Service technology, like Salesforce.com, Webex, and Biz360, freeing the publisher from hardware and software investments, while enabling quick implemention of a customized, full-featured solution for distributing text, pictures, audio and video to their readers and web visitors.

Email me: bert.carelli@comcast.net to set up a demo. --Bert